Brand
Logo guidelines
The Secrato logo is the clearest signal of who we are: a watchful owl and a confident wordmark. Use it consistently, give it room, and it will do the work for you. These guidelines apply to customers, partners, press and our own team.
Logo family
Four approved versions. Use the wordmark wherever the name needs to be read; use an owl symbol where space is square or the brand is already named nearby.
Wordmark
Primary logo. Website headers, documents, partner listings.
Owl symbol
Brand mark for covers, merchandise and large visuals.
Owl head
Compact symbol for avatars, small spaces and stickers on light backgrounds.
App icon
Owl head on Midnight. App icons and social profile images.
Clear space
Keep a minimum clear space around the logo equal to the height of the “S” in SECRATO (marked x). No text, images or edges may enter this zone. For the owl symbols, use half the width of one eye.
Minimum size
Below these sizes the logo loses legibility. When space is smaller, switch to the owl head or the app icon.
Do’s
The approved ways to show the logo on every channel.
Navy wordmark on white or light backgrounds.
White wordmark on Secrato Navy or Midnight.
White wordmark on Signal Blue for campaigns.
Colour owl on white or Ice backgrounds only.
On dark backgrounds, use the Midnight app icon.
Scale proportionally, always from a corner.
Don’ts
Avoid these. They weaken recognition and can make the logo look unofficial.
Stretch, squeeze or change the proportions.
Recolour the logo outside the brand palette.
Rotate or tilt the logo.
Add shadows, glows, outlines or 3D effects.
Place the logo on busy or low-contrast backgrounds.
Put the colour owl on dark backgrounds: its white areas are transparent.
Also don’t separate the star from the “A”, retype the wordmark in another font, use the logo inside a sentence, or use earlier owl designs (the 3D owl with yellow eyes is retired).
Colours
Five colours make up the Secrato identity. Navy and Signal Blue carry the brand; Midnight, Mist and Ice support it.
Secrato Navy
- HEX
- #001F4F
- RGB
- 0 31 79
Signal Blue
- HEX
- #0092FD
- RGB
- 0 146 253
Midnight
- HEX
- #011433
- RGB
- 1 20 51
Mist
- HEX
- #85A2C6
- RGB
- 133 162 198
Ice
- HEX
- #F3F7FA
- RGB
- 243 247 250
Web UI navy & blue
- HEX
- #00346B · #006FD6
- Use
- Buttons and links on secrato.io
Typeface
We use Inter for all text that accompanies the logo: headings, body copy and interface text.
Inter
Headings in Bold or ExtraBold, body in Regular, labels in SemiBold. Free under the SIL Open Font License.
Wordmark
The SECRATO wordmark is a drawn logo, not typed text. Never recreate it with a font; always use the supplied files.
Download
Use these official files only. Need another format (SVG, EPS, CMYK)? Contact us.
| File | Format | |
|---|---|---|
| Wordmark, navy | PNG · 2560×705 |
| Wordmark, white | PNG · 2467×703 |
| Owl symbol, colour | PNG · 1536×2469 |
| Owl head, colour | PNG · 1037×850 |
| App icon (owl head on Midnight) | PNG · 1312×1305 |
| Favicon (owl head on a white circle) | PNG · 512×512 |
Partners may use the Secrato logo to show that they resell or implement Secrato, following these guidelines. Using it does not imply endorsement or certification. Questions? Contact us.
